In few words

 

Generic Diamond was the world’s first company to develop and launch treatments to fight and cure love diseases. An innovative, cool and fresh company who was breaking rules by trying to sell diamonds as a medicine. Surfing on the wave of synthetic diamonds and uncertainty in the diamond industry, Generic Diamond have developed and launched 9 different brands (and websites) to treat love tension headaches and migraines, love emergencies, love vitamin deficiencies and love addictions. A disruptive branding model and playful packaging which didn’t get the chance to be properly launched due to a lack of cash.

 

genericdiamond.com, biocarat.com, brilliantium.com, carbonille.com, cristalicine.com, diamonine.com, fertigems.com, ibufacets.com, sparklexin.com

Generic Diamond was the world’s leading generic and branded diamond therapies company.

 

E-commerce

2015-2017

Singapore

1-10 employees

Founded by Nicolas Chretien

$100,000

Backed by 0 investors

 

Post-Mortem Contact

Generic Diamond was the world’s leading generic and branded diamond therapies company.

 

E-commerce

2015-2017

Singapore

1-10 employees

Founded by Nicolas Chretien

$100,000

Backed by 0 investors

 

Post-Mortem Contact

 

In few words

 

Generic Diamond was the world’s first company to develop and launch treatments to fight and cure love diseases. An innovative, cool and fresh company who was breaking rules by trying to sell diamonds as a medicine. Surfing on the wave of synthetic diamonds and uncertainty in the diamond industry, Generic Diamond have developed and launched 9 different brands (and websites) to treat love tension headaches and migraines, love emergencies, love vitamin deficiencies and love addictions. A disruptive branding model and playful packaging which didn’t get the chance to be properly launched due to a lack of cash.

 

genericdiamond.com, biocarat.com, brilliantium.com, carbonille.com, cristalicine.com, diamonine.com, fertigems.com, ibufacets.com, sparklexin.com

The last words (by Nicolas Chretien)

 

Today my startup failed.

Sell diamonds in medicine packaging boxes and simultaneous launch nine pharmaceutical brands was a crazy idea. We did it with passion, we failed. To all my amazing team, don’t be sad or disappointed, just be proud of what we have accomplished. It has been an incredible two years journey.

Building any business is hard, but only one small team was crazy enough to believe this was possible. Some people told us that we were the rebels, the troublemakers of the diamond industry, it was not important. The most important is that nobody tried to stop us or discourage us. We were right, Generic Diamond was a crazy cool idea.

It was an incredible journey because what we did, we did it all internally. The creation of nine brands, the packaging, the marketing, the development and launch of 9 websites… You have been the best web designers, best graphists, best copyrighters, best advertisers, best coders and the result has been just amazing. Amazing of details, amazing of meaning, amazing of courage. Be really proud of what you did.

I will remember forever our open sky meeting room at the foot of the Singapore national library, our drinks, our food and the raining days. I miss that so much. I will remember forever our first printed packaging after 6 monts of development, the first website visitors seen on google analytics or the day where my two years old son pressed the enter button of my computer to launch the Indiegogo campaign.

But sorry, sorry because as a leader, I’m a failed startup entrepreneur who was not able to meet investors. I tried and later I gave up. My biggest regret, no to be able to see a pop-up pharmacy in New York selling 24-24H remedes for love ache…. My saddest day, end of June, when I ordered to destroy the 10,000 medecine boxes, to close our wharehouse in Singapore and sign the application for striking-off of Generic Diamond.

This journey takes me two years of my life. If you fail, fail fast. Clean your head as soon as possible and get back into the ring. Thuta, Lynette, Surya, Jeff, Valérie, Alizé, Za, Stephane, I could not have done this without you.

And to everyone who has supported us over the past 2 years, from the bottom of my heart: thank you.

The last words (by Nicolas Chretien)

 

Today my startup failed.

Sell diamonds in medicine packaging boxes and simultaneous launch nine pharmaceutical brands was a crazy idea. We did it with passion, we failed. To all my amazing team, don’t be sad or disappointed, just be proud of what we have accomplished. It has been an incredible two years journey.

Building any business is hard, but only one small team was crazy enough to believe this was possible. Some people told us that we were the rebels, the troublemakers of the diamond industry, it was not important. The most important is that nobody tried to stop us or discourage us. We were right, Generic Diamond was a crazy cool idea.

It was an incredible journey because what we did, we did it all internally. The creation of nine brands, the packaging, the marketing, the development and launch of 9 websites… You have been the best web designers, best graphists, best copyrighters, best advertisers, best coders and the result has been just amazing. Amazing of details, amazing of meaning, amazing of courage. Be really proud of what you did.

I will remember forever our open sky meeting room at the foot of the Singapore national library, our drinks, our food and the raining days. I miss that so much. I will remember forever our first printed packaging after 6 monts of development, the first website visitors seen on google analytics or the day where my two years old son pressed the enter button of my computer to launch the Indiegogo campaign.

But sorry, sorry because as a leader, I’m a failed startup entrepreneur who was not able to meet investors. I tried and later I gave up. My biggest regret, no to be able to see a pop-up pharmacy in New York selling 24-24H remedes for love ache…. My saddest day, end of June, when I ordered to destroy the 10,000 medecine boxes, to close our wharehouse in Singapore and sign the application for striking-off of Generic Diamond.

This journey takes me two years of my life. If you fail, fail fast. Clean your head as soon as possible and get back into the ring. Thuta, Lynette, Surya, Jeff, Valérie, Alizé, Za, Stephane, I could not have done this without you.

And to everyone who has supported us over the past 2 years, from the bottom of my heart: thank you.

Pride to Remember

The Video.

Pride to remember Generic Diamond Corporate Video. The best 3 minutes to describe the soul of the startup and the creativity behind.

The Article.

Pride to remember November 11, 2015 and the first Generic Diamond press release “Diamonds Therapy to Fight Love Diseases”.

The Pitch.

Pride to remember the pitch presented at the Singapore Tech in Asia (TIA) 2015 in front of (too) serious investors.

They was Here

Ex.employees and fallen heros.

 

Nicolas Chrétien, Thuta Win, Zoey Dinh, Valérie, Lynette Peck, Surya Sabesan, Stephane Martinez, Jeff Koh, Alizé Martinez, Mandy Yeo, David Kersten, Nicolas Brier, Za Uk Lian, Germaine Go, Geraldine Tan, Winnie Tan, Timothé Chrétien.

Ex.community.

 

An eternal thank you to our 800 real Facebook friends, 7 Twitter followers and 2 Indiegogo backers…

Reasons for failure.

 

 Too much in love with the product.

Catastrophic failure of the IndieGoGo campaign with only 2 backers.

Very niche market and not able to reach the target audience.

Failure to execute the marketing plan and to open the first pop-up pharmacy in New York to create the buzz…

Amused investors but not interested. Then ran out of cash.

And at the end, lack of energy and passion.

Competitors.

 

Sanofi, Roche, Merck & Co, Pfizer, Novartis…, and all generic and brand-name treatments for migraine & headache, emergency contraception, vitamin D and detox.

In Memory of the Best Team

Nicolas Chretien

ex-CEO and fallen Hero

Thuta

Fallen Hero

Lynette

Fallen Hero

Surya

Fallen Hero

Stephane

Fallen Hero

Nicolas Chretien

ex-CEO and fallen Hero

Thuta

Fallen Hero

Lynette

Fallen Hero

Surya

Fallen Hero

Stephane

Fallen Hero

Words of sympathy for Generic Diamond